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Coca-Cola Asks Its Workers to Be 'Less White' to Fight Racism

Employees participated in a controversial anti-racism course, but the result was far from what they expected.

One of the great challenges that brands face today is to implement inclusion policies and eradicate sexist, elitist and racist practices, both in their internal operation and in the image they project. For this reason, Coca-Cola believed it was convenient for its workers to participate in an anti-racism course to learn to be “less white”.

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